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Information about your favorite browser: news, articles and more.
Mozilla Goes Mainstream
Closed Published September 1st, 2006 in All Categories, Firefox, Mozilla, Other News
The unconventional company hopes to gain market share and outfox the competition with a
new version of its Firefox browser
It was the summer of 2004, and a group of 10 techies huddled together in an office in Mountain View, Calif., facing a daunting task. They had embarked on an ambitious effort to create a Web browser that could go mano-a-mano with Microsoft’s Internet Explorer. But having spent much of the $2 million that got them off the ground, they lacked the budget to build a mass consumer brand.
So they decided to take a marketing gamble. This group, who would later form the Mozilla Corporation, comprised die-hard believers in the so-called open-source method of software development, where power to shape programs is ceded to a vast army of developers, rather than small teams of corporate engineers. Could that same ethos, they wondered, be harnessed to build a brand? Mozilla Goes Mainstream








