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Information about your favorite browser: news, articles and more.
Why Browser War 2.0 Will Heat Up in 2007
Published December 14th, 2006 in All Categories, Firefox, Internet Explorer
We wrote recently about the renewed web browser war between Microsoft and Mozilla (and some 
other, smaller, usually very innovative players). Our theory is that in 2006 a lot of the ground work for a major battle was laid out. Microsoft launched a significant upgrade to Internet Explorer for the first time in about 5 years (IE7), while the Firefox team spent time polishing up their open source browser. But it is the latest developments which make it clear that Firefox thinks it’s showtime.
The first development was the Firefox ad on Google’s home page. The second one was the annoucement that Firefox is going to advertise on television (curiously our post on this didn’t seem to get much reaction, but we thought it was big news). So in terms of the browser wars Part II, the coding part is done and it is now all about the marketing. Why Browser War 2.0 Will Heat Up in 2007
