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Study shows one in twenty-five search results are risky
Published December 14th, 2006 in All Categories, Security
Security researcher Ben Edelman has revisited his May 2006 report on the relative risk of search 
engine results. In the original report, Edelman found that 5 percent of the results provided by search engines were marked as either "red" or "yellow" by SiteAdvisor, indicating that they presented some risk to the user. Now, Edelman says that his new study has shown that only 4.4 percent of such sites are risky, representing a drop of 12 percent since May.
SiteAdvisor is a service provided by antivirus vendor McAfee that rates sites based on their affiliation with spyware, viruses, excessive pop-up advertisements, and junk e-mail. Edelman used the tool to run 2,500 popular keywords through several search engines, including Yahoo, MSN Search (now Windows Live Search), AOL Search, Ask.com, and of course Google.
The study found that not only can regular links found by search engines be dangerous, the sponsored links that appear in prominent positions in the results pages can also be harmful. In fact, in the May study, sponsored links were more than twice as likely to be linked to malware than non-sponsored links (8.5 vs. 3.1 percent). Study shows one in twenty-five search results are risky
