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The CA/Browser Forum wants to bring increased safety to web banking and e-commerce by encrypted.pngdeveloping a new digital certificate that can better verify a site’s legitimacy. The technology is already included in Internet Explorer 7 and Opera 8 and certainly looks like a step in the right direction—for the companies that are able to get a certificate.

The Forum has developed guidelines for Extended Validation SSL certificates that are far more robust than traditional SSL certificates. They will suddenly become much more important to consumers in January, when Microsoft begins using them with IE7 to verify that sites are safe to use. A green address bar will alert consumers to the fact that the site is approved with an EV certificate, and the CA/Browser Forum has made sure that these are not simple to obtain. That’s good news for sites that can get one, but not so good for small businesses, which generally cannot. Goodbye SSL padlock; hello green safety bar


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