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Last week, when Google rolled out its new interest-based advertising behavioral ad targeting operation, it enveloped the world’s web surfers in the sort of cookie conundrum we’ve come to expect from these privacy-hedging ad schemes.

Across YouTube and countless third party sites in its AdSense advertising network, Google is now targeting ads according to your personal browsing history. Yes, you can opt-out. But it’s a cookie-based opt-out. You’ll have to set cookies on every machine and every browser you use. And if you’re someone who regularly flushes your cookies for privacy reasons, you’ll soon opt yourself back in. Google inspires behavioral ad-zapping Firefox add-on • The Register


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